A well-designed brochure conveys information, raises awareness, and establishes a unique identity all in one package. Although a few of the features will be discussed in this blog, this does not imply they should be overlooked. This copywriting approach should be guided by the brochure framework. To put it another way, you’ll have to figure out what should go on the front, center, and back of the brochure, and then write it accordingly. A brochure should include the following characteristics.
1. They begin by stating the idea of the brochure
Most likely, your reader hasn’t heard of you, your business, your offerings, or how they differ from those of your competitors before. These difficulties can be addressed in a well-written booklet. After reading your brochure, your reader will know exactly what you’re all about.
2. They educate.
A number of years ago, Shell published a series of publications on various aspects of car maintenance, such as how often to change your oil and check your tyre treads, as well as tips for improving your gas efficiency. Aside from promoting Shell, the books served as a useful reference for drivers who wished to improve their vehicles’ performance.
3. They persuade the customer
You might think of brochures as a sales pitch with a call to action. You might want the reader to fill up and return a form in order to receive a free pamphlet or report in the future. Attend your seminar, check out your website, use your product, or stop by the store if that’s what you’d like the reader to do.
4. Allow for a Little Whitespace.
White space is merely another way of saying “blank” in design parlance. A clean and structured brochure is one that has plenty of white space. Overwhelming your audience with too much information in the small folds will render your brochure ineffective.
5. They have a high level of reliability.
If you have a collection of brochures, they must all have the same tone and message. As part of your complete marketing plan, brochures are a vital component. A consistent message, regardless of how you’re contacting your audience, is essential for building trust with them. Regardless of whether your reader is viewing your website, watching or listening to your broadcasts, or reading your documentation, the reader should receive the same message.
6. The brochure’s front cover
A is the most crucial aspect, so make sure it stands out! There is a fine line between making the brochure eye-catching and overbearing. Make a strong first impression with a simple cover that features a single image or your company’s emblem and a single line of text. Ensure that the typeface is large and clear so that it can be read from afar.
Brochures are now used by the advertising industry to propagandize and disseminate its services, in addition to their internal use within firms. As a result, some brochure creators and publishers view the brochure’s role as an advertising medium as an essential one. Check out our 6 steps guide on effective brochure printing.