Business cards are more like portable advertising with built-in calls-to-action than they are cards. Improving your business card design means bettering your company. As the new year begins, marketers are experimenting with explosive new designs that reimagine what those little rectangles can do. In this article, we’ll show you different formats of business cards.
1. Cards that speak for themselves —
Whereas formats of business cards used to be “strictly business,” they’ve recently gotten more… talkative. Perhaps it’s part of a larger trend toward personalizing relationships, or maybe we’re just thirsty for casual talk after the last several years.
Even formal companies can employ in-card language that reads like idle chit-chat to present a more human aspect. By inserting material that appears like a personal chat, the goal is to appear warm and personable.
In general, we’re seeing a lot of long-standing traditions questioned recently, and those kinds of broad-reaching movements tend to leak over into graphic design, including business card trends. It’s simple to see why when you consider one of the most popular business card themes for 2022: the anti-card.
Wrapped around your small card —
Although this business card fad isn’t new, we’ve been seeing a lot more of it lately. It requires wrapping a picture over the back and front of the card, as if it were spilling over from one side to the other. When a person turns the card over in their hand, it becomes more interactive and engaging.
3. Contemporary modernism
The mid-century modernist design styles are making a comeback, at least on business card papers and designs. When you think about it, the design components are a fantastic fit for business cards: they’re eye-catching, easy to read, memorable, and small.
CARDSTOCK IS HEAVY AND STRONG.
When developing a business card, business owners frequently concentrate on a few details such as the font, colour, layout, and so on. Printing and Cardstock GSM are two important characteristics that are sometimes disregarded while looking for a nice business card design. Choosing the right cardstock can help you establish the tone for your brand’s identity. Heavy and thick cardboard communicate that your company stands for substance and quality, two important attributes that clients seek.
4. Bold fonts
Companies typically avoid utilising bold designs for fear of coming out as overly assertive. This tendency appears to be shifting in 2021, with more firms adopting the phrase “Bold. Strong. Exceptional.” The key is to guarantee that the solid colours used in the card design are the same as those used in all marketing materials such as brochures, posters, and so on. To reinforce brand identity, utilise the same typeface as in all other marketing initiatives.
5. Aesthetic style
In 2020, vintage was the new look. What began as a somewhat wacky theme trend for weddings and furniture has now spread to graphics. Companies today prefer a more rustic and natural appearance for their business cards in order to represent long-standing relationships.
With fantastic graphic design ideas on your side, you can build a distinct and distinctive identity for your company while also generating leads.