Businesses of all sizes can benefit from using brochures to promote their products and services. Brochures represent a company’s identity. Here’re 6 steps for an effective brochure printing. If you keep the following factors in mind, your brochure will be more enticing.
1. Keep in mind the brochure size
The wrong brochure setup size is one of the most prevalent, but also one of the most difficult to fix, errors made by those who produce their own brochures. He claims that a print layout is returned to the customer all too often because the output size is incorrectly set up. It is not acceptable to send in an 8.5 x 11 layout for printing on an 8×10 sheet of paper.
2. Layout is important for an effective brochure printing
Keep brochure’s layout in mind. The design of your brochure has a significant impact on the customer’s ability to use the brochure and the effectiveness of the call to action. Therefore, it is of equal importance and is frequently beyond the capabilities of an amateur. It might be difficult and expensive to ensure that your brochure is given in a format that your brochure printer can use, aside from creative issues (impact and usability in particular). The lesson here is simple: Hire a professional designer from the start!
3. It’s time to double and triple check!
You can’t outsource proofreading as much as you can outsource writing and design. Cut out anything that doesn’t contribute to your call to action, and don’t be afraid to edit aggressively. Take a deep breath and reevaluate the situation in the morning. Take a look and see if your coworkers can help you out.
4. Managing digital assets is the seventh point.
Keeping track of all the digital assets needed to create a brochure is a time-consuming task. Having a huge folder full of materials is probably fine for a single publication.
5. Printing of Brochures
Look for a business printing partner with a strong focus on customer service that will go above and beyond to assist you. Good ones can provide significant value to your company for free. In order to get the most out of your money and time, you need a team that will manage everything for you and keeps you updated, as well as provide a high-quality product in the way you anticipate.
6. Decide on the Best Paper for the Job
80lb or 100lb stock paper with a variety of gloss/matte textures is commonly available at most print shops that create brochures. In the end, it’s up to you, but a 100lb stock is noticeably sturdier than an 80lb stock without costing a lot more. There are many advantages to using heavier paper in your marketing materials.
If you have a lot of ink coverage, your brochure will appear glossy regardless of whether or not you apply varnish. Using a varnish, on the other hand, will help keep your brochure free of fingerprint smudges if your design features an excessive number of dark colors.
A brochure that is well designed and it is printed properly can be a game-changer for the company.